Gearing Up for Giving Season
It’s almost December—which, if you work at a nonprofit, you probably already know is a big time for fundraising.
According to the 2024 M+R Benchmarks Report, the average nonprofit brings in 40% of their annual online revenue in December, with 5% coming on the last day of the year.
The combination of holiday spirit, tax deadlines, and year-end appeals creates a culture of generosity that fundraising organizations—particularly those committed to social good—can’t afford to ignore.
Your Campaign Checklist
If you work at a nonprofit, you’re very likely in the midst of planning your end-of-year campaign right now, which is why Green Gate founder and CEO Katherine Branch put together some tips and suggestions for how you can make the most of this Giving Season.
In this brief video, Katherine walks us through the 5 phases of a successful fundraising campaign (Pre-Launch, Launch, Engagement, Final Push, and Post-Campaign) as well as things to keep in mind for each to ensure you have your most successful campaign yet.
Click below to check out the video, and if you have any questions or need any support, please don’t hesitate to reach out to us.
Happy fundraising!
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