Brand Identity Development
Strong Brands Know Who They Are
Authenticity is knowing who you are and allowing that knowledge to guide all that you do.
A strong brand identity acts as a center of gravity, ensuring every aspect of your brand aligns with and supports your organization’s objectives, goals, and values.
Branding Is Essential for Growth
No matter what your goals are, our expert strategists, designers, and copywriters will work with you to develop a brand identity that resonates with audiences and provides a solid foundation for growth.
Build Trust with Audiences
Consistency is key for cultivating trust and building relationships over time.
Make a Lasting Impression
You only get one chance to make a first impression; make sure it reflects who you are.
Inspire Staff and Stakeholders
Branding reinforces shared values and strengthens bonds among stakeholders.
Expand Your Impact
Over time, strong brands attract more revenue and more opportunities for partnership.
Our Process
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We begin each project by conducting a meeting with stakeholders to discuss your brand’s goals, background, challenges, personality, etc. We like to think of this first meeting as “brand therapy.” From there, we’ll conduct a detailed analysis of other brands in your space—your organization’s “competitors”—to inform our strategy.
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We will develop and present a comprehensive brand strategy that includes competitive insights, brand attributes, as well as detailed recommendations regarding the brand’s positioning, attributes, and personality as well as recommendations for how your organization’s mission and vision might better reflect these important qualities.
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Based on our initial discussion and the approved strategy, we will develop multiple logo concepts for you to review. We will then refine the chosen concept based on any feedback you provide.
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Using the approved logo as a foundation, we will develop and present multiple directions for a comprehensive identity system that includes color palettes, typography, iconography, patterns, and other appropriate visual assets. Based on your feedback, we will refine these into a single, comprehensive identity system.
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The engagement will culminate with the delivery of a detailed Brand Style Guide outlining the various brand assets and providing guidelines for usage. We will also deliver a comprehensive Logo Kit with various versions and formats of the approved logo as well as design files.
Ready to Kick Off Your Rebrand?
We’d love to learn more about your organization and its goals. To begin, simply fill out and submit the form and one of our team members will reach out to you shortly.
Kind Words From Our Clients
Frequently Asked Questions
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At its core, brand development is about four things: clarity, differentiation, recognition, and alignment.
Clarity - Branding helps distill your complex offerings into an idea audiences can understand and connect with.
Differentiation - Brand differentiation helps audiences make decisions about which organizations they resonate with and support. Additionally, it can help organizations identify opportunities to partner with and support one another.
Recognition - A strong visual identity helps audiences recognize your brand and attribute its communications, building more meaningful connections over time. A strong identity also lends credibility to your organization, helping build confidence and support.
Alignment - There’s a lot that goes into a brand: your mission and values, who you are, your image: your people, and how multiple audiences perceive you. Strong brands help maintain alignment between these various dimensions both internally and in external communications.
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Measuring a rebrand’s ROI (return on investment) can be challenging because the benefits are diverse and tend to compound over time. That said, there are many ways to get a basic sense of your rebrand’s effectiveness. The metrics you choose will depend on your organization’s specific goals. Regardless which ones you go with, however, it’s important that you establish benchmarks early (prior to your rebrand) and remain consistent in how you measure them.
Take our online Brand Assessment for immediate results, or download both our Brand Survey and Brand Health Scorecard to share with your stakeholders.
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“The only constant in life is change.” Inevitably, no matter how good your branding is, eventually it will no longer reflect your organization as effectively as you want it to. That’s when you know you are due for a refresh. That said, in general, most quality branding efforts remain effective for 7-10 years on average.
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We work with organizations that range in size and staffing structure.
Our clients have revenues ranging from under $1m to over $100m per year. All projects, including brand development services, require a designated point of contact from your organization to review and approve our work.
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Green Gate is a brand development firm and is known for incorporating insightful strategy with award-winning design and storytelling. In addition to brand development services, we offer strategy consultations, messaging and content strategy, and more. To learn more about our list of services, visit our Services Page.
Ready to Level Up Your Brand?
View Our Work
Atlanta Girls’ School
Event Marketing, Microsite Design, Print Design
Emmaus House
Rebrand, Marketing Strategy
Episcopal Diocese of Atlanta
Rebrand, Marketing Strategy
Free Brand Health Assessment
Curious how your brand is doing? Follow the link to access free resources designed to gauge how your brand is performing and what you can do to strengthen it.
Take our online Brand Assessment for immediate results, or download both our Brand Survey and Brand Health Scorecard to share with your stakeholders.
Additional Services
Green Gate offers many additional services designed to take your brand to the next level.