Resources

Trust is precious for brands. It fuels brand loyalty, positive associations, and the perceived value audiences have for your brand (all key measures of a brand’s “equity”).

And the thing about trust is that it’s a lot easier to break than it is to build.

Marketing sometimes gets a bad rap.

We’ve all experienced it: an ad or email that made us turn up our noses and click away with a little more conviction than usual.

So let’s take a look at some of the qualities of “bad marketing” and what we can do to avoid them.

With hustle culture constantly telling us to push harder, to sacrifice more, it’s important to remind ourselves that this is our journey, and work is only a part of it.

But for many of us—especially those working with social impact ventures and startups—the boundaries between passion and profession aren’t neatly drawn.

In these cases, balance isn’t always the goal so much as integration.

Brand strategy is one of the most important investments you can make as a brand, ensuring everything you do—from your visual identity to your communications and offerings—is thoughtful, strategic, and working toward a common goal.

But as important as brand strategy is, it can be a difficult thing to get done.