Giving Tuesday Guide
A Movement for Good
Giving Tuesday began in 2012 as a global movement encouraging people to do good. This year, it will be observed on December 2, 2025.
Anyone can participate in Giving Tuesday. As an organization, GivingTuesday represents a broad coalition of individuals, families, nonprofits, schools, religious organizations, small businesses, and corporations.
However, in its most fundamental sense, Giving Tuesday is not an organization so much as a movement. Participation is free and open. The goal is simple: to catalyze giving and raise as much money for worthy causes as possible.
$3.6 Billion
3.6 billion dollars were raised on Giving Tuesday in 2024
36 Million
36 million adults in the U.S. participated in Giving Tuesday
Making the Most of
Giving Tuesday
Giving Tuesday and End of Year are the biggest occasions for giving. In fact, 12% of all giving occurs during the last 3 days of the year. Because of their distance from one another on the calendar, many organizations choose to treat them separately. However, Giving Tuesday can also function as a launchpad to kickstart EOY campaigns and build momentum early.
No matter how you choose to engage in Giving Tuesday, it will set the tone for the most crucial time of year for fundraising. So it’s worth taking the time now to get your message and your strategy right.
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Yes, it’s a big day for giving and the work you do is impactful, but studies show that donors are most responsive to campaigns that are both specific and timely. Take some time to consider the story you want your campaign to tell and make sure that your content propels that narrative forward.
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There are many ways to participate in Giving Tuesday. About half of organizations focus on fundraising, but others use the day to organize events such as food drives or volunteer days. Feel free to get creative. On this day, more than any other, audiences are looking for meaningful ways to engage with you.
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Decide how you want to participate, and plan your content and promotion ahead of time. It’s not too late to schedule your content so that you can spend the day engaging with your supporters.
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The #GivingTuesday hashtag gets billions of impressions each year, and in Georgia, #GAgives and #GAgenerosity get a lot of traction as well. Don’t just rely on these, however. Make sure you’re also including hashtags that are relevant to your mission. And don’t overdo it! A few hashtags on most social platforms is plenty.
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Campaigns aren’t just opportunities to raise funds; they’re opportunities to deepen relationships and build new ones. Make sure to collect emails for donors and volunteers and have a plan for engaging with them afterwards.
Giving Tuesday Resources
Below are some links with instructions for how your organization can participate in Giving Tuesday, as well as turnkey graphic resources to help your content tap into this movement’s significant momentum.
